Senior Manager, Media & Connections, czech Republic
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Prague, Czechia
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5-8 years media planning experience
Czech republic media landscape knowledge
Programmatic and digital advertising expertise
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Coca-Cola is seeking a Senior Manager for Media & Connections in Prague, Czech Republic, responsible for localizing and implementing media strategies for the company's portfolio. The role demands strong expertise in media planning and buying, strategic collaboration, and performance analytics to optimize marketing effectiveness.
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Job Summary
This role is responsible for localizing and implementing centrally developed media plans to maximize impact across the Czech Republic market.
The Senior Manager will lead day-to-day media planning, buying, and optimization across TV, digital, programmatic, and retail channels.
Candidates must possess strong analytical skills to interpret KPIs and drive ROI through data-driven campaign adjustments.
Matching Summary
Match Score: 75
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Coca-Cola is seeking a Senior Manager for Media & Connections in Prague, Czech Republic, responsible for localizing and implementing media strategies for the company's portfolio. The role demands strong expertise in media planning and buying, strategic collaboration, and performance analytics to optimize marketing effectiveness.
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Skills & Requirements
Must-have
5-8 years media planning experience
Czech Republic media landscape knowledge
Programmatic and digital advertising expertise
Agency management and negotiation skills
Media performance analytics and optimization
Nice-to-have
Fluent in German and English languages
Experience with retail media networks
Cross-functional collaboration abilities
Agile team environment adaptability
Key Requirements
Bachelor's degree in Marketing or related field
5-8 years of experience in media planning or buying