Bm/sbm-lokelma Mkt-上海

AstraZeneca

China, China
Customer insights
Marketing research analysis
Brand plan development
Develops brand plans, brand execution plans, and long-range plans by gathering market data and conducting situation analysis

Job Summary

  • Develops brand plans, brand execution plans, and long-range plans by gathering market data and conducting situation analysis.
  • Executes and monitors brand execution plans, including coordinating external stakeholder activities and supporting the sales team.
  • Maintains and upgrades product knowledge and identifies marketing opportunities based on medical information and market knowledge.

Matching Summary

Develops brand plans, brand execution plans, and long-range plans by gathering market data and conducting situation analysis.

Skills & Requirements

Must-have

  • customer insights
  • marketing research analysis
  • brand plan development
  • selling tools development
  • product training
  • market dynamics analysis

Nice-to-have

  • strategic decision making
  • cross-functional communication
  • influencing key stakeholders
  • therapeutic area knowledge
  • industry trend awareness

Key Requirements

  • Knowledge of own product and TA
  • Knowledge of competitor products
  • Understand healthcare environment
  • Understand access environment
  • Understand various channels
  • Well-prepared campaign plan
  • Effective communication skills
  • Understand customer behaviors

Work Rights

Not specified

Tailored Resume

Cover Letter