Lead the scaling of the Content Factory initiative, driving growth and operations through content strategy, product thinking, and operations/production
Job Summary
Lead the scaling of the Content Factory initiative, driving growth and operations through content strategy, product thinking, and operations/production.
Own the Content Factory as a capability and product, building features to drive content volume and velocity, and evolving the tool to become self-serve.
Partner with global brand managers to understand campaign goals and deliver high-impact content at scale, ensuring adherence to brand identity, legal standards, and copyright requirements.
Matching Summary
Lead the scaling of the Content Factory initiative, driving growth and operations through content strategy, product thinking, and operations/production.
Skills & Requirements
Must-have
Content Factory initiative scaling
Content strategy and product thinking
Visual content production workflows
Agile production cycles
Brand identity guidelines adherence
Cross-functional collaboration
Nice-to-have
Creative mindset and operational rigor
Navigating ambiguity
Content innovation and consumer engagement
Digital asset management systems
Key Requirements
10-12+ years of experience in visual content creation
Experience building or running a Content Factory
Proven track record of leading creative teams
Deep understanding of brand-agency production processes
Excellent communication and stakeholder management skills