Product Marketing Manager, Licensing

Formula 1

5+ years strategic planning experience
Managed owned and paid media campaigns
P&l management and budget forecasting
The role involves developing global growth strategies and managing campaigns to drive user acquisition and monetization for Formula 1 licensed products

Job Summary

  • The role involves developing global growth strategies and managing campaigns to drive user acquisition and monetization for Formula 1 licensed products.
  • Candidates must collaborate with licensing partners and cross-functional teams including brand, social, and digital content to create integrated marketing plans.
  • Benefits include private healthcare, dental care, four Grand Prix paddock passes per season, and a free staff shuttle service.

Matching Summary

The role involves developing global growth strategies and managing campaigns to drive user acquisition and monetization for Formula 1 licensed products.

Skills & Requirements

Must-have

  • 5+ years strategic planning experience
  • Managed owned and paid media campaigns
  • P&L management and budget forecasting
  • Cross-channel content and activation delivery
  • Agency management skills
  • Data-driven campaign profitability analysis

Nice-to-have

  • DTC campaign and acquisition experience
  • Partnership marketing experience
  • Licensed and retail sector experience
  • Sports marketing background
  • Privacy changes preparation knowledge

Key Requirements

  • Bachelor degree in marketing or management
  • 5+ years experience in strategic planning
  • Experience overseeing owned and paid media campaigns
  • P&L management and budget forecasting experience

Work Rights

Not specified

Tailored Resume

Cover Letter