This role leads a portfolio-level digital strategy across five Specialty Care Immunology & Inflammation brands rather than focusing on a single brand
Job Summary
This role leads a portfolio-level digital strategy across five Specialty Care Immunology & Inflammation brands rather than focusing on a single brand.
The successful candidate will partner with the International Marketing Director to shape strategic digital initiatives and elevate omnichannel maturity through insight-driven execution.
Candidates will act as the digital center of gravity for the alliance, connecting portfolio strategy with market execution and IQVIA's analytics capabilities.
Matching Summary
This role leads a portfolio-level digital strategy across five Specialty Care Immunology & Inflammation brands rather than focusing on a single brand.
Skills & Requirements
Must-have
5+ years pharma digital marketing experience
Omnichannel framework design and execution
CRM-led engagement and multichannel activation
Experience with Veeva Salesforce Adobe platforms
Portfolio-level strategic planning capabilities
Nice-to-have
Multi-country European environment experience
Matrix alliance model operational comfort
Thought partnership for capability building
High-visibility stakeholder management skills
Key Requirements
5+ years in pharma digital marketing or omnichannel roles
Specialty Care industry background preferred
Solid hands-on knowledge of Veeva Salesforce Adobe