Job Summary

• Lead the advancement of client's audience-first marketing strategy by championing a people-based, data-driven approach, leveraging proprietary tools, research, and modeling to define, size, and activate high-value audiences.
• Oversee the competitive intelligence practice, ensuring real-time insights, marketplace monitoring, and strategic competitive guidance are embedded into planning and decision-making.
• Benefits include medical, vision, and dental insurance, life insurance, disability insurance, 401k, flexible paid time off, at least 15 paid holidays, paid sick and safe leave, and paid parental leave.

Matching Summary

Salary

Base: $217,500 - $250,000; Bonus/Equity: eligible for discretionary incentive compensation; Benefits: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, Paid parental leave

Skills & Requirements

Key Requirements

• 10+ years of experience in analytics, audience strategy, research, or data-driven marketing
• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
• Strong understanding of media planning and activation
• Demonstrated portfolio of work
• Proven ability to build relationships and influence cross-functional teams
• Deep command of syndicated tools and priority platforms
• Expertise in ID-based marketing

Work Rights