Influencer & Content Strategy Lead

WPP Media

Singapore, Singapore
Not specified; not specified; competitive medical,...
Hybrid (4 days in-office)
6-8 years influencer marketing experience
Deep knowledge of tiktok instagram youtube
Connect content decisions to business outcomes
WPP Media is seeking an Influencer & Content Strategy Lead to shape influencer strategies and creative direction for a prestigious beauty brand in the Asia Pacific region. The ideal candidate should have significant experience in influencer marketing, a deep understanding of social media trends, and the ability to connect content to business outcomes

Job Summary

  • This role sits at the intersection of culture, content, and commerce for one of the world's most iconic prestige beauty brands across the Asia Pacific region.
  • You will be the strategic voice on how the brand shows up in culture, shaping influencer strategy, creative direction, and content frameworks that drive real business impact.
  • WPP Media offers competitive medical, group retirement plans, vision, dental insurance, significant paid time off, and preferential partner discounts.

Matching Summary

Match Score: 85

WPP Media is seeking an Influencer & Content Strategy Lead to shape influencer strategies and creative direction for a prestigious beauty brand in the Asia Pacific region. The ideal candidate should have significant experience in influencer marketing, a deep understanding of social media trends, and the ability to connect content to business outcomes.

Salary

Not specified; Not specified; Competitive medical, group retirement plans, vision, dental insurance, significant paid time off

Skills & Requirements

Must-have

  • 6-8 years influencer marketing experience
  • Deep knowledge of TikTok Instagram YouTube
  • Connect content decisions to business outcomes
  • Translate performance data into creative direction

Nice-to-have

  • Background in beauty or lifestyle categories
  • Experience with attribution and incrementality
  • Hands-on experience briefing creator content
  • Exposure to US market campaigns

Key Requirements

  • 6-8 years of experience in influencer marketing
  • Strong communicator willing to take a position
  • Comfortable interpreting performance data

Work Rights

Not specified

Tailored Resume

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