Advanced proficiency in tableau dashboard development
Experience with labor market intelligence tools like lightcast
Strong background in regression and predictive modeling
The Senior Marketing Analyst is a senior-level role responsible for translating complex marketing, enrollment, and student data into actionable insights that drive measurable growth
Job Summary
The Senior Marketing Analyst is a senior-level role responsible for translating complex marketing, enrollment, and student data into actionable insights that drive measurable growth.
This position leverages labor market intelligence tools like Lightcast and data visualization platforms such as Tableau to inform strategic decisions across the organization.
The university offers a comprehensive benefits package including medical, dental, vision, retirement savings, and flexible paid time off with no need for accrual.
Matching Summary
The Senior Marketing Analyst is a senior-level role responsible for translating complex marketing, enrollment, and student data into actionable insights that drive measurable growth.
Salary
Base: $73,000.00 - $109,400.00; Bonus/Equity: Eligible for bonuses; Benefits: Medical, dental, vision, retirement plan, and flexible PTO
Skills & Requirements
Must-have
Advanced proficiency in Tableau dashboard development
Experience with labor market intelligence tools like Lightcast
Strong background in regression and predictive modeling
Expertise in SQL for querying enterprise datasets
Ability to translate complex data for non-technical stakeholders
Nice-to-have
Working knowledge of Python or R for automation
Familiarity with Adobe Analytics and Audience Manager
Experience with NLP techniques for qualitative insights
Strong stakeholder facilitation and influence skills
Broad understanding of project management methodologies
Key Requirements
5+ years of progressive analytics experience
2+ years supporting marketing strategy with quantitative analysis
Bachelor's degree in analytics, statistics, economics, mathematics, or related field
Experience building executive-facing dashboards and reporting