Coca-Cola Company is seeking a Senior Manager for Innovation in Stills, based in Shanghai, to lead brand management efforts focusing on strategic growth and consumer insights. The ideal candidate should have over five years of brand management experience, a strong understanding of market dynamics, and the ability to collaborate effectively across various teams
Job Summary
The role involves writing business plans, developing marketing strategies, and leading alignment with key functions to drive brand growth.
Candidates must leverage consumer research and in-market performance to assess untapped opportunities and prioritize brand-building initiatives.
The position offers exposure to global technology leaders and the opportunity to work with over 200 brands worldwide within a growth-oriented culture.
Matching Summary
Match Score: 85
Coca-Cola Company is seeking a Senior Manager for Innovation in Stills, based in Shanghai, to lead brand management efforts focusing on strategic growth and consumer insights. The ideal candidate should have over five years of brand management experience, a strong understanding of market dynamics, and the ability to collaborate effectively across various teams.
Skills & Requirements
Must-have
5+ years brand management experience
Nielsen or IRI quantitative research tools
Creative brief development process
Consumer behavior analysis
Agency performance management
Nice-to-have
Agile methodology knowledge
AI concepts understanding
Design thinking application
Sustainability focus
Revenue growth management
Key Requirements
Bachelor's degree in Marketing, Communications, or Business
5+ years of experience in brand management
Proficiency with Nielsen, IRI, or Bases research tools