Digital Director

KXAN

Austin, TX, United States
Proven leadership in digital journalism
Expert at writing and editing for web
Advanced proficiency with adobe analytics
The Digital Director leads the newsroom's digital strategy and daily execution to advance KXAN's investigative brand across all platforms

Job Summary

  • The Digital Director leads the newsroom's digital strategy and daily execution to advance KXAN's investigative brand across all platforms.
  • You will coach a high-performing digital team while collaborating across broadcast, sales, marketing, and investigative units to ensure local journalism excellence.
  • The role requires stewarding KXAN's digital footprint across the website, news app, weather app, and OTT services using data-driven decisions.

Matching Summary

The Digital Director leads the newsroom's digital strategy and daily execution to advance KXAN's investigative brand across all platforms.

Skills & Requirements

Must-have

  • Proven leadership in digital journalism
  • Expert at writing and editing for web
  • Advanced proficiency with Adobe Analytics
  • Operational fluency in WordPress CMS workflows
  • Experience with live streaming and OTT workflows

Nice-to-have

  • Familiarity with Chartbeat analytics tool
  • Bonus for HTML/CSS coding skills
  • Comfort coaching reporters on SEO best practices
  • Basic image/video tools like Photoshop and Premiere
  • Positive people leader fostering inclusive culture

Key Requirements

  • Bachelor's degree in Journalism or Communications preferred
  • 6-10+ years in digital news experience
  • 3-5+ years leading digital teams
  • Strong news judgment for breaking news and enterprise reporting

Work Rights

Not specified

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