Senior Director, Marketing Effectiveness

dentsucareer.se

New York, New York, US
Base: $150,750 - $190,000; bonus/equity: not speci...
Hybrid
Social analytics rigor
Social measurement best practices
Paid, organic, creator, ecommerce measurement
This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms

Job Summary

  • This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms.
  • Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels.
  • Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave.

Matching Summary

This role will focus on creating best practices for social analytics, setting the agency outlook on social measurement, and honing our approach to connecting paid, organic, creator and ecommerce measurement across all social platforms.

Salary

Base: $150,750 - $190,000; Bonus/Equity: Not specified; Benefits: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave

Skills & Requirements

Must-have

  • social analytics rigor
  • social measurement best practices
  • paid, organic, creator, ecommerce measurement
  • data visualization
  • SQL, Python, or R

Nice-to-have

  • innovative problem-solving
  • thought leadership
  • client business needs
  • spark ideas and strengthen teams

Key Requirements

  • 10+ years in a quantitative business environment
  • 5+ years in marketing analytics
  • Experience with all social platforms
  • Advanced media measurement capabilities
  • Experience in data visualization
  • Advanced in SQL, Python, or R
  • Experience with digital tracking

Work Rights

Not specified

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