Brand Communications Analytics, Measurement And Insights Manager, North Asia

Chanel

Hong Kong, Hong Kong
On-site
Poe measurement and analytics
Communications and media strategy
North asia market expertise
Chanel is seeking a Brand Communications Analytics, Measurement and Insights Manager for its North Asia region, located in Hong Kong. The role focuses on developing strategic measurement frameworks, collaborating with cross-functional teams, and leveraging media insights to enhance brand communications effectiveness

Job Summary

  • Operationalize and deliver on strategic direction for brand communications analytics, measurement, and insights in North Asia.
  • Develop cross-division strategic views, manage POE measurement centers of excellence, and support media operations management.
  • Leverage in-depth knowledge of media and social media platforms, advanced analytics, and holistic communications measurement to drive brand equity and strategic planning.

Matching Summary

Match Score: 85

Chanel is seeking a Brand Communications Analytics, Measurement and Insights Manager for its North Asia region, located in Hong Kong. The role focuses on developing strategic measurement frameworks, collaborating with cross-functional teams, and leveraging media insights to enhance brand communications effectiveness.

Skills & Requirements

Must-have

  • POE measurement and analytics
  • communications and media strategy
  • North Asia market expertise
  • social media platform knowledge (XHS Rednote, Kakao, Naver, Tik Tok, Instagram)
  • data interpretation and insight generation
  • cross-functional collaboration

Nice-to-have

  • luxury brand communications
  • continuous improvement mindset
  • innovative approach to challenges
  • influencing skills in non-hierarchical settings

Key Requirements

  • Experience in communications across PR, events, social media, and influencer marketing
  • Strong analytical and data interpretation skills
  • Proven ability to synthesize insights across channels
  • Excellent communication, collaboration, and project management skills
  • Demonstrated ability to lead tasks and project teams
  • Strong presentation skills

Work Rights

Not specified

Tailored Resume

Cover Letter