Associate Director, Brand Social Media Content Strategy & Creator

BD

Franklin Lakes, NJ, USA
Base: $160,900.00 - $265,400.00 usd annual; bonus/...
Fully remote
10 years social media strategy experience
Enterprise social media governance framework
Cross-functional stakeholder management
BD is seeking an Associate Director of Brand Social Media Content Strategy & Creation to enhance its social and web engagement strategy, aiming to strengthen corporate brand visibility in the healthcare sector. The ideal candidate will have a strong background in social media strategy, digital marketing, and cross-functional collaboration, alongside excellent communication skills

Job Summary

  • This role shapes BD's enterprise social and web engagement strategy to strengthen external presence and drive meaningful engagement with healthcare professionals and patients.
  • The incumbent will govern a unified brand engagement framework across earned, paid, and owned channels while ensuring strict regulatory and privacy compliance.
  • BD offers a competitive compensation package including annual bonus potential, LTI bonuses, comprehensive health benefits, and a culture prioritizing on-site collaboration.

Matching Summary

Match Score: 85

BD is seeking an Associate Director of Brand Social Media Content Strategy & Creation to enhance its social and web engagement strategy, aiming to strengthen corporate brand visibility in the healthcare sector. The ideal candidate will have a strong background in social media strategy, digital marketing, and cross-functional collaboration, alongside excellent communication skills.

Salary

Base: $160,900.00 - $265,400.00 USD Annual; Bonus/Equity: Annual Bonus Potential; Discretionary LTI Bonus Potential; Benefits: Comprehensive health, wellness, retirement, and life balance programs

Skills & Requirements

Must-have

  • 10 years social media strategy experience
  • Enterprise social media governance framework
  • Cross-functional stakeholder management
  • Healthcare regulatory compliance knowledge
  • Data analytics and KPI definition

Nice-to-have

  • Agency background in marketing
  • Life science industry experience
  • AI and automation tool proficiency
  • Master's degree in related field
  • Experience with HCP ecosystems

Key Requirements

  • Bachelor's degree required
  • 10 years in social media strategy or digital marketing
  • Proven success building enterprise social strategies
  • Strong proficiency with social platforms like LinkedIn and YouTube

Work Rights

Not specified

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