Sr. Director Of Global Email & Marketing Automation

GLOBAL PAYMENT HOLDING COMPANY

**
Adobe marketo engage expertise
Hubspot and pardot platform management
Global team leadership experience
** Global Payments Inc. is seeking a Sr. Director of Global Email & Marketing Automation to lead their lifecycle marketing operations. This role involves overseeing marketing automation strategies, enhancing customer engagement through various platforms, and managing a global team to drive revenue growth. **

Job Summary

  • The Sr. Director of Global Email & Marketing Automation leads the lifecycle marketing operations function, overseeing strategy and execution across multiple platforms including Adobe Marketo Engage, HubSpot, and Salesforce Pardot.
  • This role is responsible for managing a global team to support the consolidation and migration from 15 legacy platforms to upgraded marketing automation systems while ensuring data integrity and high performance.
  • The position requires deep expertise in developing lead scoring models, nurturing workflows, and optimizing audience segmentation to drive pipeline growth and personalized customer experiences at scale.

Matching Summary

Match Score: 75

** Global Payments Inc. is seeking a Sr. Director of Global Email & Marketing Automation to lead their lifecycle marketing operations. This role involves overseeing marketing automation strategies, enhancing customer engagement through various platforms, and managing a global team to drive revenue growth. **

Skills & Requirements

Must-have

  • Adobe Marketo Engage expertise
  • HubSpot and Pardot platform management
  • Global team leadership experience
  • Salesforce CRM integration skills
  • Lead scoring model development
  • Email deliverability optimization
  • GDPR and CAN-SPAM compliance

Nice-to-have

  • AI-driven automation improvements
  • Cross-functional stakeholder collaboration
  • Executive-level reporting skills
  • Vendor relationship optimization
  • Financial business case development

Key Requirements

  • 10+ years digital operations experience
  • 7+ years with Adobe Marketo Engage
  • 7+ years managing global teams
  • 7+ years vendor management and budgeting
  • 5+ years platform migration experience

Work Rights

Not specified

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