Assistant Manager / Senior Executive, Customer Value Management
CYGNIFY PTE. LTD.
Singapore, Singapore
Sql and tableau proficiency required
3-5 years campaign management experience
Develop retention and upsell strategies
This role is responsible for driving customer lifetime value, retention, and revenue growth through data-driven lifecycle marketing
Job Summary
This role is responsible for driving customer lifetime value, retention, and revenue growth through data-driven lifecycle marketing.
The incumbent will develop and optimize data-driven retention, upsell, and cross-sell strategies across multiple channels leveraging customer insights.
Key responsibilities include managing end-to-end campaign execution across email, SMS, app push, and digital platforms while monitoring key performance metrics.
Matching Summary
Match Score: 85
This role is responsible for driving customer lifetime value, retention, and revenue growth through data-driven lifecycle marketing.
Skills & Requirements
Must-have
SQL and Tableau proficiency required
3-5 years campaign management experience
Develop retention and upsell strategies
Nice-to-have
Experience in telecommunications or FMCG
Strong analytical problem-solving skills
Ability to work independently in fast-paced environment
Key Requirements
Degree in Marketing, Business, Statistics or similar field
Minimum 3-5 years of work experience in campaign management