Commensurate with education + experience; not spec...
Workday crm administration experience
Student lifecycle communication strategies
Audience segmentation and workflow building
The CRM Specialist serves as the University's lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday
Job Summary
The CRM Specialist serves as the University's lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.
This position plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data.
As UAPB implements Workday as a new enterprise platform, the CRM Specialist will help build a campus-wide culture of data-informed communication to improve service delivery and student success outcomes.
Matching Summary
The CRM Specialist serves as the University's lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.
Salary
Commensurate with education and experience; Not specified; Benefits eligible: Yes
Skills & Requirements
Must-have
Workday CRM administration experience
Student lifecycle communication strategies
Audience segmentation and workflow building
Data governance and FERPA compliance knowledge
Cross-unit collaboration and training skills
Nice-to-have
Experience with new system rollout implementation
Familiarity with admissions enrollment funnels
Dashboard building for retention metrics
Change management and adoption strategies
Master's degree in related field
Key Requirements
Bachelor's degree from regionally accredited institution
Minimum 3 years relevant experience in CRM or higher education