Senior Director, Segment Marketing

Cytiva

Little Chalfont, United Kingdom
Onsite
Global segment marketing leadership
Customer segmentation strategy
Market prioritization
The Senior Director, Segment Marketing provides strategic leadership across global segment marketing functions, driving enterprise-wide customer segmentation, market prioritization, and integrated go-to-market strategies

Job Summary

  • The Senior Director, Segment Marketing provides strategic leadership across global segment marketing functions, driving enterprise-wide customer segmentation, market prioritization, and integrated go-to-market strategies.
  • This role leads through subordinate managers and is accountable for the performance and results of multiple related teams.
  • You’ll thrive in a culture of belonging where you and your unique viewpoint matter.

Matching Summary

The Senior Director, Segment Marketing provides strategic leadership across global segment marketing functions, driving enterprise-wide customer segmentation, market prioritization, and integrated go-to-market strategies.

Skills & Requirements

Must-have

  • Global segment marketing leadership
  • Customer segmentation strategy
  • Market prioritization
  • Integrated go-to-market strategies
  • Demand modeling and market sizing
  • Enterprise-level planning

Nice-to-have

  • Culture of belonging
  • Continuous improvement mindset
  • Innovation for tangible impact
  • Customer-centric approach

Key Requirements

  • Bachelor's degree in marketing, business, or related field
  • MBA preferred
  • Long-standing experience in strategic marketing
  • Long-standing experience leading senior marketing professionals
  • Expert in customer-centric market segmentation
  • Proven track record influencing senior leadership
  • Experience in global or matrixed B2B industries

Work Rights

Not specified

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