Manager, Brand Management, Schweppes

Schweppes

Shanghai, China
Hybrid
Brand growth strategies
Local competition defense strategy
Marketing communications plans
Schweppes is seeking a Manager of Brand Management based in Shanghai, China, to drive brand growth strategies across mainland China, Hong Kong, and Taiwan. The ideal candidate should possess extensive experience in brand marketing within the FMCG sector, with a strong focus on consumer insights and strategic thinking

Job Summary

  • Support to develop and execute brand growth strategies, business plans and innovations to fuel equity and market share growth.
  • Solid brand initiatives planning and execution together with brand marketing calendar development (such as products, packages, communications and promotional activities).
  • Be embraced for who you are and empowered to use your voice to help others find theirs.

Matching Summary

Match Score: 85

Schweppes is seeking a Manager of Brand Management based in Shanghai, China, to drive brand growth strategies across mainland China, Hong Kong, and Taiwan. The ideal candidate should possess extensive experience in brand marketing within the FMCG sector, with a strong focus on consumer insights and strategic thinking.

Skills & Requirements

Must-have

  • Brand growth strategies
  • Local competition defense strategy
  • Marketing communications plans
  • Manage marketing budget
  • Fluent English & Mandarin

Nice-to-have

  • Passionate business driven marketer
  • Keen brand strategist
  • Strong business acumen
  • Analytical wizard
  • Impactful creator
  • Leader of self
  • Powerful influencer
  • Consumer centric mindset
  • Growth mindset

Key Requirements

  • 4+ years experience in brand/product marketing
  • Bachelor's degree in Marketing, Communications or Business
  • E2E experience, quality experience on social & EC
  • Strong project management skills
  • Good leadership and communication skills

Work Rights

Not specified

Tailored Resume

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