Sales Manager

SAM SENG PRIVATE LIMITED

Singapore
Competitive base salary; performance-based commiss...
Office-based with frequent customer visits across singapore.
5-8 years b2b sales experience in fmcg
2 years people-management role required
Experience selling to f&b chains and horeca
Sam Seng Private Limited, a seasoned wholesaler of dry goods and food products in Singapore, is seeking a results-driven Sales Manager to spearhead B2B and B2C sales growth. The ideal candidate will have extensive experience in sales management within the FMCG sector, particularly in foodservice, and will be responsible for managing key accounts, coaching a sales team, and collaborating across departments

Job Summary

  • The Sales Manager will drive revenue and margin targets across F&B chains, modern trade, and institutional accounts.
  • This role involves leading, coaching, and developing a sales team while managing key client relationships.
  • Candidates will receive a competitive base salary plus performance-based commission and standard statutory benefits.

Matching Summary

Match Score: 85

Sam Seng Private Limited, a seasoned wholesaler of dry goods and food products in Singapore, is seeking a results-driven Sales Manager to spearhead B2B and B2C sales growth. The ideal candidate will have extensive experience in sales management within the FMCG sector, particularly in foodservice, and will be responsible for managing key accounts, coaching a sales team, and collaborating across departments.

Salary

Competitive base salary; Performance-based commission/bonus; Annual leave, training, and development

Skills & Requirements

Must-have

  • 5-8 years B2B sales experience in FMCG
  • 2 years people-management role required
  • Experience selling to F&B chains and HORECA
  • Strong negotiation and contract-closing skills
  • Proficiency with CRM/ERP systems and Excel

Nice-to-have

  • Experience with e-commerce B2B platforms
  • Familiarity with trade promotions
  • Background working with logistics partners
  • Comfortable with digital transformation

Key Requirements

  • Minimum 5-8 years B2B sales experience
  • At least 2 years in a people-management role
  • Valid Singapore work eligibility

Work Rights

Valid Singapore work eligibility required

Tailored Resume

Cover Letter