Sbm/bm（shaping）-rin-上海

aerzteforum.info

Shanghai, China
**
Customer insights and market research
Develop brand and execution plans
Sales team support and training
** AstraZeneca is seeking a Shaping Brand Manager (SBM/BM) based in Shanghai, China, who will utilize customer insights to develop and execute brand plans and marketing strategies. The role involves collaboration with sales teams and agencies to analyze market conditions, implement marketing initiatives, and ensure alignment with business objectives. **

Job Summary

  • Deep understanding of customer insights and market research is required to identify research needs and provide clear briefs to agencies.
  • Develop brand plans, brand execution plans, and long-range plans by gathering market data and conducting situation analysis.
  • Supports Sales team to deliver sales objectives & activities through product training, campaign development, and market strategy presentations.

Matching Summary

Match Score: 75

** AstraZeneca is seeking a Shaping Brand Manager (SBM/BM) based in Shanghai, China, who will utilize customer insights to develop and execute brand plans and marketing strategies. The role involves collaboration with sales teams and agencies to analyze market conditions, implement marketing initiatives, and ensure alignment with business objectives. **

Skills & Requirements

Must-have

  • customer insights and market research
  • develop brand and execution plans
  • sales team support and training
  • product knowledge and therapy area expertise
  • market data analysis and interpretation

Nice-to-have

  • inclusive and diverse team
  • harnessing industry-leading skills
  • building global AZ network

Key Requirements

  • Requires understanding of marketing research
  • Requires development of brand plans
  • Requires sales team coordination
  • Requires product and therapy area knowledge

Work Rights

Not specified

Tailored Resume

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