Base: $68,000 to $93,500 annually; bonus/equity: n...
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1+ years seo or aeo experience
Google analytics and search console proficiency
Semrush or similar tool expertise
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Baxter Healthcare is seeking a Content Optimization Specialist to enhance its content-led marketing strategy, focusing on SEO and content performance. The ideal candidate should have a background in SEO, content marketing, and experience with analytical tools to drive search visibility and content optimization.
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Job Summary
This role partners with brand, content, product marketing, analytics, and web teams to turn search insights into prioritized topics and optimized briefs.
The position focuses on strengthening the content-led marketing approach to improve visibility across search engines and AI-driven answer experiences.
Baxter offers comprehensive benefits including medical and dental coverage starting day one, a 401(k) with company matching, and paid time off ranging from 20 to 35 days.
Matching Summary
Match Score: 75
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Baxter Healthcare is seeking a Content Optimization Specialist to enhance its content-led marketing strategy, focusing on SEO and content performance. The ideal candidate should have a background in SEO, content marketing, and experience with analytical tools to drive search visibility and content optimization.
**
Salary
Base: $68,000 to $93,500 annually; Bonus/Equity: Not specified; Benefits: Comprehensive health, dental, 401(k), ESPP, PTO
Skills & Requirements
Must-have
1+ years SEO or AEO experience
Google Analytics and Search Console proficiency
Semrush or similar tool expertise
Content brief development skills
Data-driven topic ideation
Nice-to-have
Experience with AI-driven search experiences
Ability to write or co-write content pieces
Strong cross-functional collaboration skills
Curiosity for validating assumptions
Clear communication of technical concepts
Key Requirements
Bachelor's degree in Marketing, Communications, Journalism, Business, or related field