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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, focusing on increasing customer engagement and revenue impact through partner solutions. The ideal candidate will have extensive experience in B2B SaaS marketing, with a strong emphasis on partner and product marketing.
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Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
You will design and execute co-marketing programs with priority partners to increase customer discovery of solutions.
Workday offers a flexible work approach requiring at least 50% time in-office or with customers/partners per quarter.
Matching Summary
Match Score: 75
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, focusing on increasing customer engagement and revenue impact through partner solutions. The ideal candidate will have extensive experience in B2B SaaS marketing, with a strong emphasis on partner and product marketing.
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Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Co-marketing program execution
Funnel performance optimization
Nice-to-have
Cloud ecosystem co-marketing experience
Integrated campaign management skills
Experimentation and conversion optimization
Strong storytelling and writing abilities
Cross-functional collaboration expertise
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record of pipeline or revenue impact
Experience within partner ecosystems or technology marketplaces