Senior Director, Experiential & Industry Marketing
Zetaglobal
New York, United States
On-site
Experiential marketing strategy and execution
C-suite engagement and executive thought leadership
Industry partnerships and event leverage
Own Zeta’s industry presence across tentpole events, high-end C-Suite experiences, and strategic partnerships, from strategy through execution and measurement
Job Summary
Own Zeta’s industry presence across tentpole events, high-end C-Suite experiences, and strategic partnerships, from strategy through execution and measurement.
Build and lead a high-performing team, providing clear direction, mentorship, and operational rigor while fostering creativity and ownership.
Measure and report impact, partnering with Marketing Operations to track brand lift, relationship depth, and pipeline influence tied to experiential and partnership investments.
Matching Summary
Own Zeta’s industry presence across tentpole events, high-end C-Suite experiences, and strategic partnerships, from strategy through execution and measurement.
Skills & Requirements
Must-have
Experiential marketing strategy and execution
C-suite engagement and executive thought leadership
Industry partnerships and event leverage
Brand perception and pipeline influence measurement
AI-powered marketing solutions
Nice-to-have
Cross-functional collaboration with Sales and Marketing
Creative problem-solving and strategic thinking
Team leadership and mentorship
Key Requirements
15+ years in B2B tech, SaaS, data, media, or marketing ecosystems
Experiential marketing, integrated marketing, partnerships, or field marketing experience