Head, Digital Customer Acquisition

UOB United Overseas Bank Limited

Not specified; not specified; not specified
Digital customer acquisition strategy
Seo sem social media advertising
Casa funnel metrics optimization
Develop and execute a holistic digital customer acquisition strategy aligned with the bank's business goals and growth priorities

Job Summary

  • Develop and execute a holistic digital customer acquisition strategy aligned with the bank's business goals and growth priorities.
  • Lead the end-to-end management of digital acquisition campaigns while partnering with marketing teams across multiple channels including SEO, SEM, and social media.
  • Manage and coach a high-performing team of digital acquisition specialists to foster a culture of innovation and continuous improvement.

Matching Summary

Develop and execute a holistic digital customer acquisition strategy aligned with the bank's business goals and growth priorities.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • Digital customer acquisition strategy
  • SEO SEM social media advertising
  • CASA funnel metrics optimization
  • CDP MMP Adobe Analytics proficiency
  • Budget management and ROI tracking

Nice-to-have

  • Regulatory compliance in Malaysian banking
  • Culture of innovation and experimentation
  • Strong stakeholder engagement skills
  • Experience with emerging digital channels

Key Requirements

  • Bachelor's degree in Marketing or related field
  • Minimum 8 years experience in digital marketing
  • At least 3 years in a leadership role
  • Financial services industry experience preferred

Work Rights

Not specified

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