Data Analytics & Business Intelligence (bi) Senior Associate
Wppmedia
Cali, Colombia
On-site
Advanced excel
Power BI
Looker studio
The Data Analytics & Business Intelligence Specialist is a pivotal role within the Analytics & Insights department at WPP Media, tasked with transforming raw data and market trends into actionable insights
Job Summary
The Data Analytics & Business Intelligence Specialist is a pivotal role within the Analytics & Insights department at WPP Media, tasked with transforming raw data and market trends into actionable insights.
This position is responsible for the effective analysis and interpretation of information, generating valuable insights for the planning team, ensuring the accuracy and veracity of digital dashboards, and proactively identifying new business opportunities through deep dives into consumer behavior and media performance.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
Matching Summary
The Data Analytics & Business Intelligence Specialist is a pivotal role within the Analytics & Insights department at WPP Media, tasked with transforming raw data and market trends into actionable insights.
Skills & Requirements
Must-have
Advanced Excel
Power BI
Looker Studio
Database Management
Consumer Behavior Analysis
Media Performance Analysis
Nice-to-have
Social Listening
Media Trend Analysis
Process Optimization
Agentic Marketing Platform
Open Intelligence
Key Requirements
Minimum 1 year of experience
Data analysis and qualitative research
Market research tools familiarity is a plus
Strong analytical, critical thinking, and problem-solving abilities