Implement and maintain tagging infrastructure across marketing and origination pages, ensuring accuracy, scalability, and alignment with business goals
Job Summary
Implement and maintain tagging infrastructure across marketing and origination pages, ensuring accuracy, scalability, and alignment with business goals.
Collaborate with paid media, analytics, and product teams to support campaign performance and customer segmentation through effective tagging.
Contribute to the evolution of measurement frameworks and support the creation of CDP-based 1P audiences.
Matching Summary
Implement and maintain tagging infrastructure across marketing and origination pages, ensuring accuracy, scalability, and alignment with business goals.
Skills & Requirements
Must-have
Google Analytics 4
Google Campaign Manager 360
Conversion APIs
Customer journey tracking
Campaign tagging
Data integrity
Nice-to-have
Agile environments
Cross-functional teams
GenAI applications
ML/AI applications
Key Requirements
3+ years in digital analytics, ad tech, paid digital media or marketing technology roles
Experience with GA4, Campaign Manager 360, Adobe Real-Time CDP, Adobe analytics and CAPI/S2S
Strong stakeholder management skills
Ability to translate technical concepts into business language