Senior Manager, Media

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Almaty, Kazakhstan
Not specified (based on job description, consider "hybrid" or "flexible" due to the nature of the role).
Media strategy development
Digital acceleration leadership
Precision marketing implementation
The Senior Manager, Media position at Coca-Cola in Almaty, Kazakhstan, is a strategic role focused on media planning, investment, and digital marketing within the Franchise IMX team. The ideal candidate will lead the integration of brand strategies into data-driven media plans, ensuring effective audience targeting and performance optimization

Job Summary

  • This role serves as the strategic lead for all media planning and connections strategy within the Franchise to drive brand love and business impact.
  • The Senior Manager ensures flawless integration across paid, owned, earned, and shared channels while deploying modern capabilities like precision marketing and AI optimization.
  • Success is measured by strong brand growth, increased ROI of media investment, and high-quality integration of media within IMX campaigns.

Matching Summary

Match Score: 85

The Senior Manager, Media position at Coca-Cola in Almaty, Kazakhstan, is a strategic role focused on media planning, investment, and digital marketing within the Franchise IMX team. The ideal candidate will lead the integration of brand strategies into data-driven media plans, ensuring effective audience targeting and performance optimization.

Skills & Requirements

Must-have

  • Media strategy development
  • Digital acceleration leadership
  • Precision marketing implementation
  • Agency ecosystem management
  • Data-driven audience targeting

Nice-to-have

  • Multi-market media execution
  • AI-enabled optimization tools
  • First-party data adoption
  • Dynamic creative optimization
  • Growth mindset culture

Key Requirements

  • TTL Media experience (TV, OOH, Digital)
  • Proven agency partnership management
  • Strong analytical and data interpretation skills
  • Experience with programmatic ecosystems
  • Understanding of consumer journey insights

Work Rights

Not specified

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