Public Relations Manager, Lifestyle

SKECHERS USA Inc

Manhattan Beach, CA, United States
Base: $90,000-$105,000pyr usd; bonus/equity: not s...
On-site
Develop targeted pitches for media placements
Manage pr calendars and editor contacts
Oversee product seeding strategy for ambassadors
Skechers USA Inc is seeking a Public Relations Manager for its Lifestyle division to enhance the brand's presence in the US market through strategic media outreach and campaign management. The ideal candidate should have extensive experience in fashion PR, strong media relations, and a genuine passion for fashion and fitness

Job Summary

  • The Public Relations Manager is responsible for amplifying the Skechers brand in the US market by strategically coordinating and developing targeted pitches across all Skechers lifestyle divisions.
  • This position supports brand storytelling, product launches, and corporate initiatives through trend-influenced PR efforts, while also representing the brand at events, tradeshows, and openings.
  • The role additionally works to generate attention around Skechers' philanthropic endeavors, including our BOBS line and corporate philanthropic events.

Matching Summary

Match Score: 85

Skechers USA Inc is seeking a Public Relations Manager for its Lifestyle division to enhance the brand's presence in the US market through strategic media outreach and campaign management. The ideal candidate should have extensive experience in fashion PR, strong media relations, and a genuine passion for fashion and fitness.

Salary

Base: $90,000-$105,000/yr USD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Develop targeted pitches for media placements
  • Manage PR calendars and editor contacts
  • Oversee product seeding strategy for ambassadors
  • Plan and execute press events and brand activations
  • Track and report PR performance metrics

Nice-to-have

  • Genuine interest in fashion and fitness
  • Working knowledge of popular culture trends
  • Established media and ambassador contacts

Key Requirements

  • 5+ years of fashion, athletic, or footwear PR experience
  • Bachelor’s degree in Public Relations, Advertising, and/or Marketing or equivalent work experience
  • Consumer product experience required
  • Previous supervisory experience preferred

Work Rights

Not specified

Tailored Resume

Cover Letter