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H&M Group is seeking a Commercial Business Analyst for their Copenhagen office to enhance commercial performance through data analysis and insights. The ideal candidate should have at least 2 years of web analytics experience, particularly in eCommerce or fashion retail, and possess strong technical skills in analytics tools.
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Job Summary
The role involves analyzing customer, web, and sales data from multiple sources to strengthen commercial performance and improve the online customer experience.
Candidates will conduct full-funnel web analytics, A/B testing, and segmentation to uncover behavioral patterns and guide strategic decisions.
Employees receive a staff discount card usable on all H&M Group brands and are included in the H&M Incentive Program.
Matching Summary
Match Score: 75
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H&M Group is seeking a Commercial Business Analyst for their Copenhagen office to enhance commercial performance through data analysis and insights. The ideal candidate should have at least 2 years of web analytics experience, particularly in eCommerce or fashion retail, and possess strong technical skills in analytics tools.
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Skills & Requirements
Must-have
2+ years web analytics experience
Proficiency in Google Analytics and SQL
Experience with A/B testing methodologies
Knowledge of Tableau or Power BI
Bachelor's degree in related field
Nice-to-have
Strong presentation skills
Interest in sustainable fashion
Collaborative team player
Experience in eCommerce sector
Data platform upskilling ability
Key Requirements
2+ years web analytics experience
Bachelor's degree in business, marketing, or data science