Audience Segmentation Manager

Caterpillar Inc.

Base: $128,470.00 - $192,710.00; bonus/equity: inc...
Salesforce marketing cloud consultant certification
Data source integration and analysis
Campaign personalization strategy optimization
This role bridges strategic planning and technical execution to implement personalized digital marketing at scale

Job Summary

  • This role bridges strategic planning and technical execution to implement personalized digital marketing at scale.
  • The position requires a current Salesforce Marketing Cloud Consultant Certification and expertise in data architecture.
  • Employees benefit from working with a Fortune 100 leader on a global scale with comprehensive medical, dental, vision, and 401(k) benefits.

Matching Summary

This role bridges strategic planning and technical execution to implement personalized digital marketing at scale.

Salary

Base: $128,470.00 - $192,710.00; Bonus/Equity: Incentive bonus available; Benefits: Medical, dental, vision, 401(k), HSA, FSA, parental leave, tuition reimbursement

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud Consultant Certification
  • Data source integration and analysis
  • Campaign personalization strategy optimization

Nice-to-have

  • Strong stakeholder management skills
  • Experience in heavy machinery industry
  • Ability to drive change and consensus

Key Requirements

  • Current Salesforce Marketing Cloud Consultant certification
  • Bachelor's degree in Marketing or related field
  • Direct experience scaling digital products for enterprise use

Work Rights

Not specified

Tailored Resume

Cover Letter