Experienced Category Trade Marketing Manager, Centrum & Oral

Haleon

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Centrum & oral brand strategy
Shopper strategies
Offline channel strategy
** Haleon is seeking an Experienced Category Trade Marketing Manager for its Centrum & Oral division, focusing on developing brand and shopper strategies to drive sales and market share. The role emphasizes collaboration across departments and requires expertise in category insights, shopper behavior, and marketing strategies. **

Job Summary

  • Develop Centrum & Oral brand and shopper strategies, creating detailed annual OP business plans and quarterly brand-shopper activation plans.
  • Based on category knowledge, channel and shopper insight, RTM strategy, develop Centrum and Oral offline channel strategy.
  • Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.

Matching Summary

Match Score: 75

** Haleon is seeking an Experienced Category Trade Marketing Manager for its Centrum & Oral division, focusing on developing brand and shopper strategies to drive sales and market share. The role emphasizes collaboration across departments and requires expertise in category insights, shopper behavior, and marketing strategies. **

Skills & Requirements

Must-have

  • Centrum & Oral brand strategy
  • shopper strategies
  • offline channel strategy
  • 4P strategy development
  • category business plans

Nice-to-have

  • human understanding and trusted science
  • agile, performance-focused culture
  • cross-departmental collaboration efficiency

Key Requirements

  • Experienced Category Trade Marketing Manager
  • pharma shopper behaviour
  • calcium category insight
  • route to market strategy

Work Rights

Not specified

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