Experienced Category Trade Marketing Manager, Centrum & Oral
Haleon
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Centrum & oral brand strategy
Shopper strategies
Offline channel strategy
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Haleon is seeking an Experienced Category Trade Marketing Manager for its Centrum & Oral division, focusing on developing brand and shopper strategies to drive sales and market share. The role emphasizes collaboration across departments and requires expertise in category insights, shopper behavior, and marketing strategies.
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Job Summary
Develop Centrum & Oral brand and shopper strategies, creating detailed annual OP business plans and quarterly brand-shopper activation plans.
Based on category knowledge, channel and shopper insight, RTM strategy, develop Centrum and Oral offline channel strategy.
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.
Matching Summary
Match Score: 75
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Haleon is seeking an Experienced Category Trade Marketing Manager for its Centrum & Oral division, focusing on developing brand and shopper strategies to drive sales and market share. The role emphasizes collaboration across departments and requires expertise in category insights, shopper behavior, and marketing strategies.
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