Lifecycle & Crm Manager - Onboarding & Adoption

IG Group Holdings

Bangalore, India
Customer onboarding programs
Product adoption strategies
Crm platforms
Accelerate new customer activation and product adoption through strategic onboarding programs that guide customers to their first trade and sustained platform usage

Job Summary

  • Accelerate new customer activation and product adoption through strategic onboarding programs that guide customers to their first trade and sustained platform usage.
  • Design and optimize multi-channel onboarding journeys from registration to first trade and develop adoption campaigns for key product features and trading instruments.
  • Monitor activation metrics such as time-to-first-trade, feature adoption rates, and early engagement, and develop win-back strategies for customers who stall during onboarding.

Matching Summary

Accelerate new customer activation and product adoption through strategic onboarding programs that guide customers to their first trade and sustained platform usage.

Skills & Requirements

Must-have

  • customer onboarding programs
  • product adoption strategies
  • CRM platforms
  • marketing automation tools
  • A/B testing frameworks
  • customer activation metrics

Nice-to-have

  • behavioral psychology principles
  • user experience optimization
  • financial services products knowledge
  • cross-functional team coordination

Key Requirements

  • 3+ years experience designing onboarding programs
  • Strong understanding of behavioral psychology
  • Proven experience with A/B testing
  • Familiarity with CRM platforms
  • Project management skills

Work Rights

Not specified

Tailored Resume

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