You will lead the execution and optimization of large-scale campaigns on key platforms ensuring efficient ROI and pushing growth boundaries using attribution and automation tools
Job Summary
You will lead the execution and optimization of large-scale campaigns on key platforms ensuring efficient ROI and pushing growth boundaries using attribution and automation tools.
As part of Rappi, you will manage paid media strategies across Meta Ads, TikTok, and Google Ads with a focus on app campaigns and perform attribution analysis using MMP tools like Singular and Appsflyer.
The company fosters an inclusive culture where everyone has equal opportunities regardless of gender identity, race, religion, nationality, age, disability, training, or experience.
Matching Summary
You will lead the execution and optimization of large-scale campaigns on key platforms ensuring efficient ROI and pushing growth boundaries using attribution and automation tools.
Skills & Requirements
Must-have
Meta Ads campaign management
TikTok Business Center expertise
Google Ads (MCC) proficiency
Advanced Google Sheets skills
Appsflyer or Singular usage
Paid media strategy leadership
Attribution analysis and optimization
Nice-to-have
Adoption of new AI tools
Problem identification and solution proposal
Team collaboration and impact focus
Familiarity with Google MCS
Automation of daily marketing tasks
Key Requirements
Degree in Engineering, Economics, Administration or related fields
Proven experience managing performance budgets on Meta, TikTok and Google Ads
Advanced expertise in Appsflyer or Singular
Expert level Google Sheets skills with complex formulas and pivot tables