Head Of Ifit Gtm

iFIT

Remote
Base: $180,000 - $225,000 usd; bonus/equity: not s...
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Subscriber growth
Subscription business
Content is product
** iFIT is seeking a Head of Go-To-Market (GTM) to lead their subscription business strategy, focusing on subscriber growth through a holistic health and fitness platform. The ideal candidate should have extensive experience in subscription models, strong storytelling abilities, and a collaborative mindset. **

Job Summary

  • Own the Go To Market strategy for the iFIT subscription business and turn big ideas into measurable subscriber growth.
  • Shape how the world understands iFIT. Not as a product, but as a lifestyle platform powered by content, coaching, and community.
  • Partner across Subscription, Product, Content, Marketing, and Commercial teams to align execution around one goal. Growth.

Matching Summary

Match Score: 75

** iFIT is seeking a Head of Go-To-Market (GTM) to lead their subscription business strategy, focusing on subscriber growth through a holistic health and fitness platform. The ideal candidate should have extensive experience in subscription models, strong storytelling abilities, and a collaborative mindset. **

Salary

Base: $180,000 - $225,000 USD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • subscriber growth
  • subscription business
  • content is product
  • relentless execution
  • positioning and messaging

Nice-to-have

  • holistic health and fitness platform
  • seamless interactive experience
  • energized by ambiguity
  • team that believes in moving forward

Key Requirements

  • Deep experience in subscription, content, or consumer technology businesses
  • Track record of building something new
  • Leading inside an organization that operates at scale
  • Ability to turn complex product strategy into simple, compelling stories

Work Rights

Not specified

Tailored Resume

Cover Letter