Marketing Innovation Manager

ASR Group

London, LND, GB
On-site
Innovation pipeline development
Cross-functional project leadership
Go-to-market strategy
Drive commercial growth through an innovation pipeline that delivers both owned, directly manufactured products and strategic partnerships

Job Summary

  • Drive commercial growth through an innovation pipeline that delivers both owned, directly manufactured products and strategic partnerships.
  • Own end-to-end marketing initiatives on new products – from identifying consumer and customer needs, building compelling propositions, and shaping product briefs, to leading cross-functional delivery and supporting successful launches.
  • Partner with Sales to define customer targets, distribution goals, and launch plans that unlock new listings and increased rate of sale.

Matching Summary

Drive commercial growth through an innovation pipeline that delivers both owned, directly manufactured products and strategic partnerships.

Skills & Requirements

Must-have

  • Innovation pipeline development
  • Cross-functional project leadership
  • Go-to-market strategy
  • Commercial business cases
  • Customer selling stories

Nice-to-have

  • Strategic thinking capability
  • Hands-on delivery capability
  • Bias to action
  • Winning team culture

Key Requirements

  • Experience in innovation/brand marketing
  • Experience in product marketing
  • Experience in commercial marketing
  • FMCG or consumer products experience
  • Strong understanding of brand positioning
  • Strong understanding of packaging
  • Strong understanding of route-to-market dynamics
  • Commercially analytical mindset
  • Outstanding project-management skills
  • Organizational skills

Work Rights

Not specified

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