Primary location base pyy range: $170,600 usd - $2...
Hybrid (at least 50% of time spent in-office or with clients)
Global go-to-market campaign
Enterprise ai platform positioning
Cross-functional team leadership
Workday is seeking a Campaign Director for the CIO Persona role in Pleasanton, CA. The position involves leading global go-to-market campaigns targeting enterprise IT buyers, focusing on Workday’s AI platform and integrated solutions
Job Summary
The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.
This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story.
The Campaigns Center of Excellence (CCOE) leads Workday’s global campaign strategy—driving a consistent, integrated approach across regions, channels, and buyer personas.
Matching Summary
Match Score: 85
Workday is seeking a Campaign Director for the CIO Persona role in Pleasanton, CA. The position involves leading global go-to-market campaigns targeting enterprise IT buyers, focusing on Workday’s AI platform and integrated solutions.
Salary
Primary Location Base Pay Range: $170,600 USD - $255,800 USD; Additional US Location(s) Base Pay Range: $144,000 USD - $255,800 USD; If performed in Colorado, the pay range for this job is $151,600 - $227,400 USD
Skills & Requirements
Must-have
Global go-to-market campaign
Enterprise AI platform positioning
Cross-functional team leadership
Integrated multichannel GTM approach
CIO buyer persona expertise
Nice-to-have
Sun-drenched optimism and drive
Courageous collaborators
Curious minds
Key Requirements
10+ years of global B2B marketing/GTM campaigns
5+ years in a complex, matrixed organization
8-10+ years marketing to CIOs/technical buyers
Strong understanding of enterprise technology trends