Develop and implement strategies to shape and optimize end-to-end enterprise customer acquisition funnel for health insurance policy purchase, servicing and renewal
Job Summary
Develop and implement strategies to shape and optimize end-to-end enterprise customer acquisition funnel for health insurance policy purchase, servicing and renewal.
Create, execute, and manage paid acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
Deliver quantifiable improvements in ROI and cost per conversion across all channels by analyzing and optimizing campaign performance based on data-driven insights.
Matching Summary
Develop and implement strategies to shape and optimize end-to-end enterprise customer acquisition funnel for health insurance policy purchase, servicing and renewal.
Skills & Requirements
Must-have
Performance marketing experience
Customer acquisition funnel optimization
Paid acquisition campaigns
SEM, social, and display advertising
Google Analytics
Data-driven insights
ROI and cost per conversion improvement
Nice-to-have
Passion for consumer behavior
Attentive listener for new ideas
Collaborative problem-solving
Hands-on approach with attention to detail
Independent work ethic
Resilience in ambiguity
Co-creation and collaboration culture
Key Requirements
8-10 years experience in performance marketing
5 years leading performance marketing capabilities
In-platform execution experience (Facebook Ads Manager, Google Ads)
Deep understanding of data or data modeling
Exceptional analytical skills
Strong project management skills
Master's Degree in Marketing or relevant field (preferred)