Digital Analytics Tracking Specialist (m/w/d)

Dentsu B2B APAC

Augsburg, Germany
Flexible work hours with options for home office and potential for a hybrid work environment.
Tag management and web analytics
Digital analytics tracking setups
Javascript, html and css
Dentsu B2B APAC is seeking a Digital Analytics Tracking Specialist in Augsburg, Germany, to design tracking and measurement strategies for digital channels. The role requires strong technical skills in tracking technologies and JavaScript, along with experience in web analytics

Job Summary

  • You will be responsible for tag management and web analytics tracking setups, as well as advising clients on technical issues related to digital analytics.
  • You will develop tracking and measurement strategies for digital channels, focusing on tag management and web analytics systems, acting as the interface between business and IT.
  • Dentsu offers benefits such as additional volunteering days, wellness days, CO₂-neutral offices, extensive training opportunities, and a company pension plan.

Matching Summary

Match Score: 85

Dentsu B2B APAC is seeking a Digital Analytics Tracking Specialist in Augsburg, Germany, to design tracking and measurement strategies for digital channels. The role requires strong technical skills in tracking technologies and JavaScript, along with experience in web analytics.

Skills & Requirements

Must-have

  • Tag Management and Web Analytics
  • Digital Analytics Tracking Setups
  • JavaScript, HTML and CSS
  • Google Tag Manager or Tealium
  • Google Analytics 4 or Mapp
  • Server-to-Server Tracking
  • Custom JavaScript Codings

Nice-to-have

  • Independent and solution-oriented
  • Enjoys learning new technologies
  • Experience with BigQuery/cloud databases
  • SQL knowledge
  • AI in Digital Analytics

Key Requirements

  • Minimum 3 years of experience in tracking & web technologies
  • Good knowledge of JavaScript, HTML and CSS
  • Good knowledge of Google Tag Manager, Tealium, Google Analytics 4 or Mapp
  • Good German and English skills

Work Rights

Not specified

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