12+ years brand or commercial leadership experience
End-to-end business management mindset
P&l management and nsv dynamics fluency
Diageo is seeking a Global Head of Ketel One Vodka to lead the brand's growth, manage its joint venture with the Nolet family, and oversee global performance. The ideal candidate will have significant brand leadership experience, a strong commercial acumen, and the ability to influence stakeholders within a complex organization
Job Summary
This role serves as a mini-GM opportunity at the helm of one of Diageo's most prestigious global brands, managing the Joint Venture P&L.
The successful candidate will co-lead the collaborative partnership with the Nolet family while acting as the brand's most senior commercial advocate within Diageo's market network.
You will be responsible for setting strategic direction, driving growth in key regions like Eastern Europe and MENA, and evolving the 'Made to Cocktail' platform globally.
Matching Summary
Match Score: 85
Diageo is seeking a Global Head of Ketel One Vodka to lead the brand's growth, manage its joint venture with the Nolet family, and oversee global performance. The ideal candidate will have significant brand leadership experience, a strong commercial acumen, and the ability to influence stakeholders within a complex organization.
Skills & Requirements
Must-have
12+ years brand or commercial leadership experience
End-to-end business management mindset
P&L management and NSV dynamics fluency
Influence without direct authority in matrixed orgs
Joint venture or founder-led business experience
Nice-to-have
Creative mindset for distinctive brand building
Resilience leading through ambiguity
Collaborative leadership style focused on inclusion
Experience with premiumization strategies
Strong stakeholder management from boardrooms to bar rooms
Key Requirements
12+ years of brand or commercial leadership experience
Proven track record influencing General Managers and above
Experience operating in complex joint ventures or matrixed organizations