Retail Marketing Manager

Lithia & Driveway (LAD)

South Florida, US
Base: $80,000–$125,000 annually; bonus/equity: + b...
Not specified
Experience in automotive marketing
Dealership operations background
Multi-location retail marketing
Lithia & Driveway is seeking a Retail Marketing Manager to drive marketing strategies across multiple dealership locations in South Florida, Tennessee, and Georgia. The ideal candidate will have experience in automotive marketing and a strong ability to use data for strategic decision-making, with a focus on enhancing customer loyalty and engagement. ###

Job Summary

  • This role serves as a strategic partner to dealership leaders across South Florida, Tennessee, and Georgia, directly impacting performance across up to 25 stores.
  • The successful candidate will drive sales, aftersales, profitability, and customer loyalty by developing targeted programs and leveraging data insights into actionable strategies.
  • The position offers a comprehensive benefits package including medical, dental, vision, 401(k) retirement plan, employee stock purchase plan, and vehicle purchase discounts.

Matching Summary

Match Score: 85

Lithia & Driveway is seeking a Retail Marketing Manager to drive marketing strategies across multiple dealership locations in South Florida, Tennessee, and Georgia. The ideal candidate will have experience in automotive marketing and a strong ability to use data for strategic decision-making, with a focus on enhancing customer loyalty and engagement. ###

Salary

Base: $80,000–$125,000 annually; Bonus/Equity: Plus bonus potential; Benefits: Comprehensive package including medical, dental, vision, 401(k), and vehicle discounts

Skills & Requirements

Must-have

  • Experience in automotive marketing
  • Dealership operations background
  • Multi-location retail marketing
  • Performance marketing expertise
  • Customer lifecycle management
  • Data-driven storytelling skills

Nice-to-have

  • Strategic partnership capabilities
  • Influencing leadership decisions
  • Vendor collaboration experience
  • Continuous improvement mindset
  • OEM relationship management

Key Requirements

  • High School graduate or equivalent
  • 18 years or older required
  • Strong understanding of retention strategies

Work Rights

Not specified

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