Director, Customer Lifecycle Management & Commercialization

Prudential Corporation Asia Ltd

Hong Kong, Hong Kong
On-site
Customer lifetime value maximization
Data-driven cross-sell/upsell programs
Performance management and segmentation
Prudential Corporation Asia Ltd is seeking a Director of Customer Lifecycle Management & Commercialization in Hong Kong. The role focuses on maximizing customer lifetime value through data-driven strategies, cross-functional collaboration, and campaign management within a diverse and inclusive company culture

Job Summary

  • The Director, Customer Lifecycle Management & Commercialization will lead the design and execution of enterprise‑wide strategies that maximize customer lifetime value.
  • This role drives impactful customer lifecycle initiatives and data‑driven cross‑sell/upsell programs that deepen engagement and expand our share of wallet.
  • Build and foster a high‑performance culture through clear goal‑setting, ongoing coaching, and development opportunities.

Matching Summary

Match Score: 85

Prudential Corporation Asia Ltd is seeking a Director of Customer Lifecycle Management & Commercialization in Hong Kong. The role focuses on maximizing customer lifetime value through data-driven strategies, cross-functional collaboration, and campaign management within a diverse and inclusive company culture.

Skills & Requirements

Must-have

  • customer lifetime value maximization
  • data-driven cross-sell/upsell programs
  • performance management and segmentation
  • digital capability uplift
  • personalized offers and campaigns

Nice-to-have

  • fostering high-performance culture
  • collaboration with Group Office
  • celebrating diversity and inclusion

Key Requirements

  • 12+ years of experience in customer strategy
  • Degree holder in Marketing/Business
  • Fluent in English and Cantonese

Work Rights

Not specified

Tailored Resume

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