Consumer Social Media Strategist

PGIM Real Estate (Prudential)

Newark, NJ, United States
Base: $114,500 to $188,900; bonus/equity: yearly b...
Consumer social media strategy
Platform-native content creation
Cross-functional collaboration
Prudential Financial is a leading financial services company with a 150-year history, focused on expanding access to investing, insurance, and retirement security globally

Job Summary

  • Prudential Financial is a leading financial services company with a 150-year history, focused on expanding access to investing, insurance, and retirement security globally.
  • The Consumer Social Media Strategist is responsible for leading Prudential’s consumer social media presence across platforms, driving brand relevance, trust, and business alignment through strategic and creative content.
  • The role offers competitive base salary ranging from $114,500 to $188,900, annual bonus potential, comprehensive benefits including medical, dental, vision, 401(k) with company match, wellness programs, and employee stock purchase plan.

Matching Summary

Prudential Financial is a leading financial services company with a 150-year history, focused on expanding access to investing, insurance, and retirement security globally.

Salary

Base: $114,500 to $188,900; Bonus/Equity: Yearly bonus potential; Benefits: Medical, dental, vision, life insurance, disability, 401(k) with match, pension, wellness programs, employee stock purchase plan

Skills & Requirements

Must-have

  • Consumer social media strategy
  • Platform-native content creation
  • Cross-functional collaboration
  • Performance optimization
  • Regulatory compliance adherence
  • Social media campaign leadership

Nice-to-have

  • Experience with Sprinklr or Hearsay
  • Strong storytelling and presentation skills
  • Cultural intelligence and trend leveraging
  • Agency partner management
  • Real-time content execution

Key Requirements

  • 6+ years social media strategy experience
  • Experience in regulated industry preferred
  • Deep knowledge of TikTok, Instagram Reels, YouTube Shorts
  • Proven channel-level strategy ownership
  • Cross-functional team collaboration experience
  • Ability to navigate legal and compliance workflows

Work Rights

Not specified

Tailored Resume

Cover Letter