Not specified (assumed hybrid based on industry standards)
Deep understanding of customer insights
Develop brand plan and execution strategy
Coordinate advisory boards and symposia
The job posting is for a position at AstraZeneca in Shanghai, focusing on strategic marketing and campaign execution for their product Tezspire. The role involves deep customer insights, research analysis, and cross-functional collaboration to support sales and marketing objectives
Job Summary
The role requires developing comprehensive brand plans, execution strategies, and long-range plans based on deep market analysis.
Candidates must coordinate critical external stakeholder activities including advisory boards, symposia, and conferences while monitoring implementation against market growth metrics.
The position involves collaborating with medical, sales, and regulatory teams to create effective selling tools and reinforce product positioning through creative campaigns.
Matching Summary
Match Score: 85
The job posting is for a position at AstraZeneca in Shanghai, focusing on strategic marketing and campaign execution for their product Tezspire. The role involves deep customer insights, research analysis, and cross-functional collaboration to support sales and marketing objectives.
Skills & Requirements
Must-have
Deep understanding of customer insights
Develop brand plan and execution strategy
Coordinate advisory boards and symposia
Analyze market data and epidemiology
Conduct product training for sales team
Nice-to-have
Strong cross-functional communication skills
Ability to influence key stakeholders
Strategic thinking with global alignment
Proactive approach to industry trends
Key Requirements
Knowledge of national healthcare and regulatory environment
Understanding of NRDL/PRDL access environment
Experience with hospital listing and tender policies
Proficiency in analyzing competitor products and marketing approaches