Director, Audience Development, Cnn Digital Products & Services

CNN

Multiple Locations
Base: $166,603.00 - $309,405.00 py; bonus/equity: ...
Audience growth and habit
Editorial strategy at scale
Data fluency and operational leadership
The Director of Audience Development is responsible for driving audience growth, engagement, and habit across a portfolio of desks or a major vertical, translating audience signals into actionable editorial strategy

Job Summary

  • The Director of Audience Development is responsible for driving audience growth, engagement, and habit across a portfolio of desks or a major vertical, translating audience signals into actionable editorial strategy.
  • This role sits at the intersection of editorial judgment, data fluency, and operational leadership, balancing day-to-day decision support with longer-term audience strategy.
  • Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Matching Summary

The Director of Audience Development is responsible for driving audience growth, engagement, and habit across a portfolio of desks or a major vertical, translating audience signals into actionable editorial strategy.

Salary

Base: $166,603.00 - $309,405.00 per year; Bonus/Equity: annual bonuses, short- and long-term incentives; Benefits: health insurance, wellness program, life/disability insurance, retirement savings plan, paid holidays/sick time/vacation

Skills & Requirements

Must-have

  • audience growth and habit
  • editorial strategy at scale
  • data fluency and operational leadership
  • audience-first approach
  • cross-functional collaboration

Nice-to-have

  • storytellers bringing characters to life
  • innovators, makers, and dreamers
  • culture of curiosity and accountability

Key Requirements

  • 7-10+ years of experience
  • Proven track record shaping editorial strategy
  • Experience leading or mentoring teams
  • Strong partnership with analytics and product teams
  • Deep understanding of audience acquisition levers

Work Rights

Not specified

Tailored Resume

Cover Letter