This role will focus on managing the entire category portfolio, driving category growth through strategic marketing initiatives, to maximize category penetration and consumer relevance
Job Summary
This role will focus on managing the entire category portfolio, driving category growth through strategic marketing initiatives, to maximize category penetration and consumer relevance.
Develop and implement category marketing strategies rooted in consumer behavior insights and market trends.
Collaborate closely with supply chain, shopper marketing, and sales to ensure product availability, effective placement, and strong category presence across channels.
Matching Summary
This role will focus on managing the entire category portfolio, driving category growth through strategic marketing initiatives, to maximize category penetration and consumer relevance.
Skills & Requirements
Must-have
consumer insight orientation
distribution channel understanding
category portfolio management
strategic marketing initiatives
cross-functional collaboration
category performance analysis
Nice-to-have
innovation and curiosity
diverse thinking
risk-taking on new ideas
bold application of talent
Key Requirements
MBA/PGDM with specialization in Marketing or equivalent