Senior Category Marketing Executive

Logitech G

Hong Kong, Hong Kong
On-site
Category marketing strategy
360° marketing campaigns
Digital marketing strategies
Logitech G is seeking a Senior Category Marketing Executive in Hong Kong to lead marketing efforts for its Personal Workspace and Gaming portfolios. The ideal candidate should possess significant experience in category marketing and a strong understanding of consumer journeys and digital strategies

Job Summary

  • Lead and own marketing strategy and execution for Personal Workspace and Gaming categories, aligning with regional priorities and local business objectives.
  • Develop and implement 360° marketing campaigns across online and offline channels, including digital, social, retail, PR, partnerships, and influencer.
  • Track and analyze campaign performance, consumer insights, and market data, making data-driven decisions to maximize ROI and improve future planning.

Matching Summary

Match Score: 85

Logitech G is seeking a Senior Category Marketing Executive in Hong Kong to lead marketing efforts for its Personal Workspace and Gaming portfolios. The ideal candidate should possess significant experience in category marketing and a strong understanding of consumer journeys and digital strategies.

Skills & Requirements

Must-have

  • Category marketing strategy
  • 360° marketing campaigns
  • Digital marketing strategies
  • Omnichannel activation
  • Campaign performance analysis
  • Cross-functional collaboration

Nice-to-have

  • Passion for consumers
  • Digital innovation
  • Esports and creator communities
  • Workspace productivity
  • Tech communities

Key Requirements

  • 5+ years of experience in marketing
  • Experience in consumer electronics, FMCG, or tech lifestyle brands
  • Proven track record in category marketing, brand management, or product marketing
  • Experience launching new products and managing end-to-end campaigns
  • Strong understanding of consumer journeys and omnichannel touchpoints
  • Analytical mindset with experience in campaign performance analysis and ROI tracking
  • Excellent communication and project management skills
  • Experience working in a matrix organization
  • Fluent in English and Mandarin (written and spoken)

Work Rights

Not specified

Tailored Resume

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