Qnx- Senior Product & Industry Marketing Manager (robotics & Embedded Systems)

BlackBerry

Ottawa, Canada
Base: $110,825.00 - $157,300.00; bonus/equity: bla...
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Qnx product positioning
Robotics market trends
Customer needs analysis
** BlackBerry is seeking a Senior Product & Industry Marketing Manager for its QNX division, focusing on robotics and embedded systems. The role involves strategic marketing, content creation, and collaboration with sales teams to position QNX technology effectively in the marketplace. **

Job Summary

  • Lead the strategic positioning and go-to-market execution for QNX products in the global robotics ecosystem.
  • Become an internal authority on robotics market trends, customer needs, and competitive players—and turn those insights into actionable GTM recommendations.
  • Lead integrated marketing campaigns—digital, email, paid, events, social—to drive awareness and pipeline growth in the robotics sector.

Matching Summary

Match Score: 75

** BlackBerry is seeking a Senior Product & Industry Marketing Manager for its QNX division, focusing on robotics and embedded systems. The role involves strategic marketing, content creation, and collaboration with sales teams to position QNX technology effectively in the marketplace. **

Salary

Base: $110,825.00 - $157,300.00; Bonus/Equity: BlackBerry Variable Incentive Pay (VIP) program; Benefits: Medical, dental, vision, life, disability insurance, retirement, employee share purchase program and paid-time-off

Skills & Requirements

Must-have

  • QNX product positioning
  • Robotics market trends
  • Customer needs analysis
  • Competitive player analysis
  • Industry-specific messaging
  • Value proposition development
  • Complex engineering translation
  • Content creation for markets
  • Sales enablement tools
  • Integrated marketing campaigns

Nice-to-have

  • Demand generation experience
  • ABM experience
  • Passion for collaboration
  • Storytelling for technical audiences

Key Requirements

  • Proven success in product marketing or industry marketing
  • Strong understanding of embedded software platforms
  • Familiarity with safety-critical environments
  • Experience working closely with global teams
  • Excellent communication, storytelling, and project management skills
  • Experience building buyer personas
  • Marketing background in embedded systems, robotics, software, or systems architecture
  • Experience with robotics platforms, autonomous systems
  • Exposure to functional safety

Work Rights

Not specified

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