Director Of Trade Shows & Third Party Events

Workday

Pleasanton, CA, USA
Primary location base pyy range: $195,000 usd - $2...
Hybrid (at least 50% of time in the office or field per quarter)
Strategic third party events planning
Lead generation and brand awareness
Budget management and vendor coordination
Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic alignment and execution of their event programs, focusing on lead generation and brand awareness. The role requires over 12 years of experience in managing events and strong skills in program management, communication, and data analysis

Job Summary

  • Your primary mission will be to lead the team in driving lead generation and elevate brand awareness through key industry and persona third-party conferences.
  • Daily responsibilities include working closely with internal stakeholders, setting the goals for each program, determining the promotional strategy, developing unique and effective content, managing budgets, and coordinating all logistics.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 85

Workday is seeking a Director of Trade Shows & Third Party Events to lead the strategic alignment and execution of their event programs, focusing on lead generation and brand awareness. The role requires over 12 years of experience in managing events and strong skills in program management, communication, and data analysis.

Salary

Primary Location Base Pay Range: $195,000 USD - $292,400 USD; Additional US Location(s) Base Pay Range: $164,600 USD - $292,400 USD; Bonus/Equity: May be eligible for Workday Bonus Plan or role-specific commission/bonus, as well as annual refresh stock grants

Skills & Requirements

Must-have

  • Strategic third party events planning
  • Lead generation and brand awareness
  • Budget management and vendor coordination
  • Event strategy and value proposition
  • Marketing automation and CRM tools

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Embrace change in a fast-paced environment
  • Continuous project reprioritization
  • Working in a matrixed environment

Key Requirements

  • Minimum 12+ years experience
  • Build high level event strategy frameworks
  • Work with minimal supervision
  • Leverage event analytics for insights
  • Ability to use influence and collaboration

Work Rights

Not specified

Tailored Resume

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