Campaign Manager, Digital And Direct Marketing, Singapore
AIG
Singapore, Singapore
Not specified; not specified; comprehensive benefi...
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Data-driven campaign marketing
End-to-end campaign lifecycle ownership
Direct-to-consumer marketing experience
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AIG is seeking a Digital and Direct Marketing Campaign Manager in Singapore to drive data-driven marketing campaigns aimed at enhancing customer engagement and driving revenue. The role encompasses the entire campaign lifecycle, requiring both strategic thinking and execution skills, along with a strong focus on performance metrics.
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Job Summary
This role involves driving revenue through direct-to-consumer marketing campaigns by translating complex insurance products into clear customer propositions.
The successful candidate will own the entire campaign lifecycle from ideation to post-purchase engagement while managing communication touchpoints and revenue targets.
AIG offers a comprehensive Total Rewards Program focused on health, wellbeing, financial security, and professional development for its team members.
Matching Summary
Match Score: 75
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AIG is seeking a Digital and Direct Marketing Campaign Manager in Singapore to drive data-driven marketing campaigns aimed at enhancing customer engagement and driving revenue. The role encompasses the entire campaign lifecycle, requiring both strategic thinking and execution skills, along with a strong focus on performance metrics.
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Salary
Not specified; Not specified; Comprehensive benefits package included
Skills & Requirements
Must-have
Data-driven campaign marketing
End-to-end campaign lifecycle ownership
Direct-to-consumer marketing experience
Performance marketing optimization
Budget management and profitability tracking
Nice-to-have
Strong numerical acumen and attention to detail
Curious mindset for testing and learning
Experience in fast-paced environments
Ability to work independently and collaboratively
Clear and confident communication skills
Key Requirements
Relevant experience in performance marketing
Direct-to-consumer marketing background
Professional certifications (BCP, PGI, HI) preferred