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Airwallex is seeking a Senior Manager for Field Marketing in Southeast Asia to lead the regional marketing strategy, focusing on demand generation and customer engagement. The ideal candidate should have extensive experience in B2B marketing, specifically in fintech and SaaS, and be comfortable overseeing both strategic planning and hands-on execution.
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Job Summary
This role owns the regional go-to-market strategy to drive demand and accelerate pipeline across Southeast Asian markets.
The successful candidate will design and execute localized field initiatives including executive roundtables, flagship events, and webinars.
You will manage regional budgets, coach a small team, and collaborate closely with Sales and Product Marketing to deliver measurable business outcomes.
Matching Summary
Match Score: 75
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Airwallex is seeking a Senior Manager for Field Marketing in Southeast Asia to lead the regional marketing strategy, focusing on demand generation and customer engagement. The ideal candidate should have extensive experience in B2B marketing, specifically in fintech and SaaS, and be comfortable overseeing both strategic planning and hands-on execution.
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Skills & Requirements
Must-have
10+ years B2B marketing experience
Southeast Asia market expertise
Salesforce and HubSpot proficiency
Regional team management
Event and webinar execution
Nice-to-have
ABM program experience
Partner marketing collaboration
Additional SEA language skills
Demandbase platform familiarity
High-growth environment adaptability
Key Requirements
10+ years of B2B marketing experience
Proven success in Southeast Asia fintech or payments
Experience managing regional teams
Strong command of Salesforce and marketing tech stacks